top of page


Introducing a new entrepreneurship program designed to provide monetary support, tangible resources, community, and professional connections for entrepreneurs and new business owners working in the wine industry. In partnership with national business associations and beverage industry thought leaders, the six-month program will guide entrepreneurs through the process of building and executing a sustainable business plan. Divided into four pillars, the program offers participants a variety of group workshops, individual sessions and roundtable discussions, which will all be led by qualified and vetted facilitators. 

Meet the inaugural cohort!

Lift collective gathering of people in winery
black and white lift collective photo of two woman around a laptop


Since 2019, Lift Collective has awarded $21,000 in educational, entrepreneurial, and travel scholarships in partnerships with organizations including Les Dames d’Escoffier | Austin Chapter, The Wine & Food Foundation, Becky Wasserman & Co., and Avaline. Lift Collective scholarships are available to individuals from underrepresented genders and/or communities, age 21 and over. This includes, but is not limited to, cis women, trans women, trans men, non-binaries, persons from racially diverse or intersectional communities, and persons with disabilities. 


Lift Collective is currently not offering any scholarships.


Our Conference

The Lift Collective Conference is a multi-day event advocating diversity and inclusion in the wine industry through an intersectional lens. We aim to inspire attendees and partners to:

  • Build a welcoming, diverse, and inclusive wine industry.

  • Collaborate with diverse professionals, organizations, and businesses to create long-term and positive change. 

  • Lead the most important conversations on diversity, equity, and inclusion in the wine industry. 


We are proud to host a diverse national audience of current wine professionals, those interested in or considering a career in wine, and wine enthusiasts ranging from 21+ years of age and all gender identities. Our event is enjoyed by a multitude of industry professionals, including but not limited to sommeliers, hospitality professionals, retailers, distributors, importers, writers, winery owners, winemakers, laborers, and educators.

Image by Taisiia Shestopal
bottom of page