Entrepreneurship Program

Lift Collective Entrepreneurship Program: Making Space for Underrepresented Wine Entrepreneurs

There is an equity and inclusion problem within the wine industry. Lift Collective is taking action to change the trajectory of underrepresented wine entrepreneurs who report being overlooked for financial funding opportunities and regularly face bias and racism. The Lift Collective Entrepreneurship Program puts the power in the hands of the participants to steer their own business journeys with the support, resources and mentors from industry professionals working to empower the next generation of wine entrepreneurs.


The Program

Pillar 1:

Business foundations and sustainability mindset in the wine industry

Pillar 2:
Business Growth

Tactics for launch and growth of business

Pillar 3:
Sales & Marketing

Tips and tools for pitching, selling, closing

Pillar 4: Implementation

Group exercises, Q&A, and implementation

Lift Collective EP.png

The Lift Collective Entrepreneurship Program is a six-month initiative open to entrepreneurs with a new business concept that is 1 - 3 years old. Entrepreneurs will be chosen for their need to take their business concept to the next level within the wine industry. Each participant can expect to network with peers, receive mentorship from industry luminaries and gain strategic relationships and skill-building within the business of wine.

Interested individuals can apply today!


  • All applicants must be at least 21 years of age, a legal U.S. resident, and currently residing in the U.S.  

  • Applicants must complete the application form which will include requests for your resumé, a short essay OR video, and additional application questions. An incomplete application form will void your application.

  • We strongly encourage persons from underrepresented communities to apply. This includes, but is not limited to: Black, Indigenous, Latinx, people of color, persons from racially diverse or intersectional communities, persons with disabilities, and persons from LGBTQIA+ communities.

  • This program is designed to support businesses in the following categories:

    • Sales (Import + Distribution + E-commerce)

    • Service (Hospitality, Wine Bar/Restaurant, Tasting Room, Operations, Logistics)

    • Production (Wine Brand)

    • Education (Wine Education/Wine School, Journalism, Media, Influencing)

    • Community + Events (Wine Events, Wine Communities)

    • Media and Journalism


Applications are open now through July 31, 2022. Accepted entrepreneurs will be notified by August 31, 2022 via email used upon registration. 


Applications will be reviewed by a third-party selection committee for completeness and to verify eligibility. Upon review, five entrepreneurs will be selected to attend. The selection committee is composed of wine industry and DEI professionals who are committed to empowering underrepresented communities and making the wine industry more diverse, inclusive, and equitable.


Questions on the Lift Collective Entrepreneuship Program or the application can be sent to hello@liftcollective.org

Program FAQ

What is the Lift Collective Entrepreneurship Program? 

The Lift Collective Entrepreneurship Program has been designed to provide monetary support, tangible resources, community, and professional connections for new business owners working in the wine industry. In partnership with national business associations and beverage industry thought leaders, the six-month program will guide entrepreneurs through the process of building and executing a sustainable business plan. Divided into four pillars, the program offers participants a variety of group workshops, individual sessions and roundtable discussions, which will all be led by qualified and vetted facilitators.

How does the program work?

The Lift Collective Entrepreneurship Program will be hosted virtually in 2022 on The Us Space platform where attendees will participate in weekly group work, individual workshops, and industry-led roundtables. Each accepted entrepreneur will also receive a monetary stipend to be applied to upstart and operational costs of their businesses. 

What is the time commitment for the program?

The program will run for six months (September 2022 - March 2023) with weekly sessions ranging from 1-2 hours. Please note - the program will have a break December 17, 2022 - January 2, 2023.

What is the required participation?

At the conclusion of the program, entrepreneurs will receive a certificate of completion. In order to receive the certificate of completion and the monthly program stipend, attendance will be tracked during each pillar with no more than (1) session per month allowed to be missed but no more than (5) total for the duration of the program.

How do I apply?

Interested entrepreneurs and business owners may fill out an application via this link by July 31, 2022. In the application process, one should be prepared to submit:

  • Personal demographic information

  • Business information

  • Resume and headshot

  • Brief questionnaire (written or video response)

When does the program begin?

The program will begin on September 19, 2022.

Who is eligible to attend the program?

We are inviting new, part-time, and full-time wine entrepreneurs with businesses age 1-3 years to this first year of the program. The Lift Collective Entrepreneurship Program is geared toward sole and majority owners of businesses. If you are an entrepreneur with a business partner(s), the majority partner is eligible to join. We strongly encourage persons from underrepresented communities to apply. This includes, but is not limited to: Black, Indigenous, Latinx, people of color, persons from racially diverse or intersectional communities, persons with disabilities, and persons from LGBTQIA+ communities.

What are the goals of this program?

The Lift Collective Entrepreneurship Program aims to inspire, prepare and deliver entrepreneurs in the wine industry with tangible tools, resources and connections in order to successfully grow businesses. Participants of the program can expect to:

  • Engage with wine industry experts and leaders

  • Position their business to create impact inside the industry

  • Create connections with like minded entrepreneurs and business owners

  • Build and execute a sustainable business plan to navigate your business to profitability

What types of businesses are a good fit for the program?

The Lift Collective Entrepreneurship Program has been created by wine industry professionals for wine industry professionals. Entrepreneurs and business owners working in Sales, Service, Production, Education, Community and Events, and/or Media and Journalism within the wine industry will likely find the greatest benefits from this program’s curriculum.

Is the Lift Collective Entrepreneurship Program an accredited course?

At this time, the program is not an accredited course. 

Learn More About LCEP